Create A Brand

Branding or Bust: Why You Must Brand Your Business Today

Melanie No Comments

A brand is arguably a company’s most important asset. The company could be struggling financially, but with a proper brand establishment, their revenues will rise due to the brand’s perception in the world. As long as the company retains a credible, appealing brand, consumers will be much more likely to consult that company when desirous of the company’s product.

Keeping a firm grasp on how your brand is handled remains vital to successfully operate a business, even in this economy. By failing to sufficiently consider the consequences of your brand, you’ll fail to sufficiently consider the future of your business.


Show efficiency with your brand

That’s because a brand is ultimately based on perception. As long as a brand puts a company in a positive light, the brand is probably a good one. Think about how many businesses receive innumerable complaints about their operations, their efficiency, the products, but how much revenue they generate regardless of the complaints. That revenue is probably due to the efficiency with which they control their image in the public’s eye.

First, their name, which is a critical component of a brand, is enticing, memorable, and effective at drawing potential consumers. If a name is bland and uninspired, people will likely attach those same adjectives to the company as a whole, even though the company may be the exact antithesis of the implications induced by its title.


Title and logo of the brand

A magnificent amount of research has been done about what makes specific titles effectively memorable and influential on potential buyers. Mostly, that research mentions the significance of keeping names short, no more than three words if possible; and even the importance of how many letters constitute each word (anything from three to seven is generally advised).

A logo must have similar traits to a company’s name, though of course, the visual aspect is much more significant. A title’s font and lettering can lend certain feelings (e.g. an italicized, bold font will make create a sense of daring and speed, appropriate for a modern business hoping to entice younger audiences), but a logo encapsulates, even more, emotion within its walls. Though simple, logos are undeniably complex if properly analyzed before creation. Take time to consult way more people than you’d ever think sufficient, to gather all the research you can, to certify a logo fits your business well. Various internet articles dissect the intricacies of visual artistry, which can prove invaluable resources.


Use certain colours for better visualisation

Consider the contrast between different colors. If your business is traditional like this particular commercial kitchen equipment sydney company, consider more traditional colors like navy blue and white, simple yet effectively communicative. If your business skews towards a younger audience or a more daring audience, consider colors that are more visually interesting, such as bright greens and yellows.

Your company’s brand will undoubtedly influence how consumers feel emotionally about your business, an aspect that goes overlooked at times during meetings. People inevitably develop emotional attachments to certain companies for various reasons: familiarity, integrity, reliability, etc. A brand attaches those attributes to a company before consumers even step foot within a company’s doors, so make sure your brand reflects exactly what you desire for your company’s perception.